Klaviyo & Email Marketing Services
KLAVIYO FREELANCER
Build and optimise email systems that nurture, convert and retain.
Whether you’re setting up new flows, improving list health, or refining campaign strategy, my services help ecommerce brands strengthen customer relationships through practical, data-driven automation.
1. FOUNDATIONS
Strategic Audit & Roadmap
Before investing time or budget into new automations or campaigns, it’s essential to understand what’s working, what’s underperforming, and where the strongest opportunities lie.
I’ll conduct a comprehensive audit of your Klaviyo account across six core lifecycle pillars:
1. Infrastructure & Data Integrity (technical setup and deliverability)
2. Acquisition & Conversion (how effectively you grow your list)
3. Lifecycle Automation (your automated flow engine)
4. Campaign Strategy & Creative (your day-to-day brand presence)
5. Audience Intelligence & CLV (segmentation depth and behavioural insights)
6. Ecosystem & Channel Expansion (how Klaviyo connects to your tech stack)
All findings are prioritised using an ICE (Impact, Confidence, Effort) framework, so you know exactly what to address immediately and which strategic improvements will drive long-term growth.
What you get:
– A clear, prioritised roadmap
– Identification of any pressing technical or deliverability issues
– A structured plan for future growth
Ideal for:
Brands who want clarity, confidence and a considered plan before further execution – the essential first step for fixing technical issues and uncovering hidden revenue gaps.
2. OPTIMISE
Refine Existing Flows, Campaigns & Segmentation
Once the foundations are established, optimisation focuses on increasing ROI from your current setup.
I’ll refine your existing lifecycle flows, campaign structures and audience segmentation to increase engagement and conversion while protecting deliverability. This includes tightening automation logic, enhancing targeting through behavioural data, and improving creative for accessibility and performance. The goal is to elevate what you already have – without needing a complete rebuild.
What you get:
– Higher-performing flows
– More effective segmentation that reduces churn
– Improved timing, relevance and targeting
– A fully optimised account primed for consistent ROI
Ideal for:
Brands with existing programmes who want stronger performance and greater predictability from their current email setup.
3. SCALE
New Automation Builds & Ecosystem Expansion
Scaling is about compounding gains by adding new experiences, new intelligence, and new touchpoints to your lifecycle strategy.
We’ll identify gaps across your customer journey and design new automated flows that address them. Where valuable, we can also explore extending Klaviyo into your wider tech ecosystem – such as Loyalty, Reviews or Subscription platforms – to deliver more personalised, high-impact customer experiences.
What you get:
– Design and implementation of new automated flows
– Expansion of your segmentation strategy
– Support with key third-party integrations
– A long-term plan to increase Customer Lifetime Value (CLV)
Ideal for:
Brands ready to move beyond the basics and unlock new ways to capture revenue through advanced automation and channel expansion.
4. BESPOKE & OTHER PLATFORMS
Ad-Hoc Projects & ESP Support
Not sure which service fits? Please get in touch so we can discuss your individual requirements. I’d love to hear about what you’re working on.
While Klaviyo is my primary focus, I also support migrations, audits and setup work across platforms such as Mailchimp.
What you get:
– A tailored proposal aligned to your objectives
– Flexible, project-based support for unique requirements
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